my journey.
my journey in numbers
10+
years designing digital products and experiences that connect business, technology, and people.
50+
projects led end-to-end, impacting ecosystems with over 10 million users.
5+
multidisciplinary teams consolidated under ResearchOps and DesignOps frameworks.
3
design governance models implemented to ensure quality, coherence, and velocity.
100+
mentoring sessions and workshops that fostered a culture of cross-functional collaboration.
2013–2017
The self-taught years
From customizing phone themes at 13 to my first e-commerce project, I learned design through doing. Early freelance work taught me hard truths: working alone won't take you far, designing without context is a gamble, and having the right answer means nothing if you can't bring people with you.
2019
Designing for systems, not screens
At SiCredit, I designed a digital onboarding experience that replaced outdated face-to-face processes. That's when I realized design isn't just visual—it's operational, human, and deeply systemic.
2020–2021
From doing to enabling
I was already guiding others, facilitating workshops, aligning decisions. When I stepped into a complex organization, I realized design wasn't about deliverables anymore—it was about establishing practice, building bridges between silos, and proving that design could scale into organizational capability.
2022
Building organizational capability
As UX & Innovation Manager, we weren't just delivering design—we were building systems so everyone could design better. Together, we launched our first design system, established research operations, and created strategic rituals that brought teams together.
2023–2024
Design as transformation
Design became more than a service—it became a true partner in product, marketing, and CX. My role evolved: designing the system, not just the product. Creating space for others to lead, grow, and build with purpose. Leadership isn't control—it's clarity, trust, and empowerment.