Centeo
As part of Centeo's product team, I supported the translation of their defined strategy into polished, high-fidelity interfaces. My role focused on shaping layouts, components, visual consistency and enhanced usability to ensure the product vision was accurately reflected in the user experience.
Outcomes
Context
Centeo is a fintech company providing fast, flexible financing for SMEs in Mexico. Backed by global investors and advanced analytics capabilities, their mission was clear: democratize access to world-class financial services and drive business growth.
However, their initial brand expression leaned heavily on financial jargon and global positioning, which risked alienating local SMEs that needed clarity and trust above all.
Challenge
How might we translate Centeo's sophisticated vision into a digital experience and communication style that was approachable, culturally relevant, and easy to understand for Mexican business owners—without losing credibility with partners and investors?
Solution
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Simplified CommunicationReframed complex financial language into straightforward messages, with layouts that highlighted benefits over technical detail.
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Interface DesignTranslated wireframes and flows into polished high-fidelity UI screens, applying visual hierarchy to guide users effortlessly through applications and service details.
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Consistency & TrustExtended and applied Centeo's visual identity into a cohesive UI library, ensuring every interaction felt modern, professional, and trustworthy.
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Local RelevanceIntroduced UI elements and visual cues tailored to resonate with a Mexican SME audience, balancing accessibility with fintech credibility.
Outputs
